We partner with top consumer goods companies to unlock the power of AI and data, turning it into a strong competitive edge.

Consumer goods companies face immense data volumes and increasingly complex processes. Our proven AI models help you unlock powerful insights from your data, delivering actionable recommendations that give you a decisive edge over the competition.

Accelerating AI Innovation in Consumer Goods

In the fast-paced consumer goods sector, our cutting-edge AI models and tailored training programs are enabling leading brands to strengthen their competitive edge and elevate customer experiences.

On the consumer front, we help drive growth through personalized marketing, dynamic pricing, and advanced marketing ROI analytics. Behind the scenes, AI is optimizing demand forecasting, supply chain performance, inventory levels, and accelerating product innovation—reducing costs while improving operational agility.

As AI adoption accelerates across the industry, we go beyond technical implementation by equipping your teams with the knowledge and skills they need to shape and scale your AI strategy with confidence and impact.

Expanding AI Expertise Worldwide

Our client is a multinational organization dedicated to raising funds for worthy causes across the globe. Over the past decades, they have generated billions of dollars in charitable contributions, establishing themselves as one of the world’s leading philanthropic funding bodies.

Challenge

Historically, the international fundraising group operated in a highly decentralized manner, with each local entity functioning largely independently. While this structure enabled strong adaptability to local market conditions, it also limited the organization’s ability to fully leverage economies of scale—particularly in sharing best practices, insights, tools, and expertise. Moreover, this model made it challenging to attract top international talent, especially in the areas of Data, AI, and Analytics.

Solutions

In collaboration with all market organizations, we helped establish the International Analytic Hub—a true Center of Excellence for Data, AI, and Analytics—designed to harness the best models, insights, tools, and talent across the group. The solution was built around three core objectives:

• A unified global organization with clear governance, standardized ways of working, best practices, and value tracking.
• A shared Data & AI technology platform to rapidly scale and distribute best-practice ML models and data across all markets.
• A centralized capability for talent development focused on recruiting, training, and upskilling data scientists, analysts, business leaders, and marketing teams.

Outcome

The roll-out is still in progress, yet the group has already exceeded several KPIs aligned with the core objectives. Common global governance standards are now in place, including unified ways of working, systematic best-practice sharing, and international value tracking. A robust international data and machine learning platform has been developed to pool assets, standardize definitions, and deploy best-practice models at scale. Additionally, multiple market organizations have successfully recruited and trained top talent, enabling them to operate at a higher international standard and deliver Data & AI training to business leaders across markets.

Enhancing Returns from Sales and Marketing Efforts

Our client is a multinational organization dedicated to raising funds for meaningful causes around the world. Over the past several decades, it has raised billions of dollars, establishing itself as one of the leading global funds for charitable giving.

Challenge

As part of its fundraising efforts, our client invests millions of euros annually in marketing, applying similar channel strategies across all markets for both above- and below-the-line campaigns. Historically, however, local marketing teams have relied on their own insights, metrics, and buying practices to drive short-term fundraising. This approach, while effective in the moment, has resulted in a fragmented and tactical marketing landscape, lacking a cohesive long-term strategy or centralized resources. To achieve greater impact, the organization needed to leverage economies of scale and adopt a unified, group-wide strategic approach.

Solution

We developed an international Marketing ROI engine that integrates attribution, cost, and lifetime value models built on standardized data products to support strategic decision-making. By leveraging larger datasets and more advanced analytical tools, marketing teams can now gain granular insights into activities and performance across all markets. This empowers them to drive both short- and long-term results while optimizing marketing spend across the organization. Performance metrics are continuously fed back into the platform, creating a virtuous cycle of ongoing improvement.

Outcome

The ability to share and scale insights and best practices has generated a 2–3% revenue uplift, supported by a 10–20% increase in marketing ROI across the group. To date, the platform has already delivered millions of euros in direct sales—and this is only the beginning. As the solution continues to scale and mature, its impact is expected to grow, driving a 4–6x increase in sales uplift year over year.

The international Analytic Hub provides a strong foundation for building an AI-native future across our global fundraising organization. By creating a powerful shared platform for Data, AI, and Analytics, individual markets can tap into the group’s best models, insights, tools, and talent—while still maintaining full operational autonomy.